The Direct Marketing Matrix: 5 Steps to an Effective Advertisement

On May 25, 2012, in Marketing, by Danny Flood

If you were to go outside and ask different people what marketing is, you might get a lot of different answers. Some people might say to “sell a product,” others might say it’s about “building brand awareness,” others might say it’s advertising through mass media. Marketing is really about persuading people to take action: to […]

Movement Marketing: How to Mobilize your Customer Community

On May 23, 2012, in Marketing, by LavaLink

To be part of a group – to belong – is a basic human desire. On Maslow’s famous Hierarchy of Needs, ‘Love/Belonging’ comes third after physiological needs (such as water, food and sleep) and safety. There are many ways in which we humans try to fulfill this need. Some are relatively superficial: for example watching […]

Webpage Contact Form Design

On May 20, 2012, in WordPress, by LavaLink

Ever wanted to know all there is to know about creating effective web forms? While, admittedly, we never have personally given much thought to the art of contact form building, now there’s the “Eight Rules for Effective Web Forms” courtesy Webpage Design for Designers: In the article they discuss the eight so-called rules for […]

20 Best Practice Tourism Websites to Study and Learn From

On May 19, 2012, in Web Design, by Danny Flood

This is a thorough, in-depth analysis of nearly two-dozen of the best tourism websites currently on the internet, organized by town, city, state, and country. Town: Visit Telluride A well-designed, thoughtfully laid out site that represents the rugged brand of Telluride, Colorado. The site places a strong emphasis on community and small-town American values. […]

17 Best Web Design Portfolio Sites

On May 18, 2012, in Portfolio, WordPress, by LavaLink

In this article we supply some of the top 17 best web design portfolio sites on the internet. The idea is to supply creative inspiration to others who are trying to come up with great web designs. Each site has different qualities that they offer better than other sites. All of them offer thumbnails of […]

Website Design’s Role in Marketing

On May 18, 2012, in Marketing, WordPress, by LavaLink

Xemion offers an good basic explanation of what a website designer does. In their article “Web Designers Are Not Necessarily Marketers” the site explains why designing a gorgeous website does not necessarily provide a marketing return. The article discusses that while a nice page is great because consumers want something that flatters the eye that […]

How to Be a Web Designer

On May 16, 2012, in WordPress, by LavaLink

Like any artistic trade, education varies for web designers. Some people choose to get specific training up to a Master’s degree, and some become successful without any academic training at all. If you’re looking to break into the web design field but don’t have any programming knowledge a good way to start is by learning […]

Professional Web Design Templates

On May 14, 2012, in WordPress, by LavaLink

Perhaps the 700-lb gorilla of website themes is the infamous (and controversial) Template Monster. Template Monster gives an explanation of what web design templates are, and what they are used for. This site programs and  advertising its own templates, and it goes into detail about what they are used for. They also discusses the different […]

The Best Free WordPress Themes

On May 11, 2012, in WordPress, by LavaLink

The best place to find free themes is directly through the WordPress website. The site releases new themes every week. Each page is able to go into detail about each theme and even include a preview that viewers can visit live, if you click through to the theme homepage. Users simply have to find […]

22 Tips for Managing Virtual Assistants

On May 7, 2012, in Business Advice, by Danny Flood

The definitive guide to outsourcing. Business owners must contend with the grueling grind of spending minute-by-minute personal attention to their business. Answering phone calls, sending e-mails, juggling sales, deliveries, management, employees, putting out fires. Does any of this sound familiar to YOU? If it does, don’t beat yourself up about it. There’s a reason why […]

2011 Excellence Award for WordPress Design.

2011 Platinum Award for Excellence
in Advertising and Visual Communication
Presented by MS-USA