Why Copywriting is Irrelevant

On October 30, 2011, in Marketing, by LavaLink

Effective ad copy depends more on strong sales ability than writing ability. Quick early Saturday evening blog post… I’ve done a lot of research on the topic of copywriting over the past 3 years, studying Carlton, Kennedy, Halbert, Bencivenga, Pagan, and many more copywriters and marketers…. And I’ve come to believe that it’s not the […]