The Direct Marketing Matrix: 5 Steps to an Effective Advertisement

On May 25, 2012, in Marketing, by Danny Flood

If you were to go outside and ask different people what marketing is, you might get a lot of different answers. Some people might say to “sell a product,” others might say it’s about “building brand awareness,” others might say it’s advertising through mass media. Marketing is really about persuading people to take action: to […]

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