Movement Marketing: How to Mobilize your Customer Community

On May 23, 2012, in Marketing, by LavaLink

To be part of a group – to belong – is a basic human desire. On Maslow’s famous Hierarchy of Needs, ‘Love/Belonging’ comes third after physiological needs (such as water, food and sleep) and safety. There are many ways in which we humans try to fulfill this need. Some are relatively superficial: for example watching […]