Why Copywriting is Irrelevant

On October 30, 2011, in Marketing, by LavaLink

Effective ad copy depends more on strong sales ability than writing ability. Quick early Saturday evening blog post… I’ve done a lot of research on the topic of copywriting over the past 3 years, studying Carlton, Kennedy, Halbert, Bencivenga, Pagan, and many more copywriters and marketers…. And I’ve come to believe that it’s not the […]

Steal This: An NLP Sales Technique that Defies Common Sense

On October 22, 2011, in Business Advice, Marketing, by Danny Flood

When it comes to online marketing, many people think of the practice as an oasis in the world of marketing to avoid having to actually sell. Since Seth Godin popularized the term of “permission marketing” there are all these ideas about selling without selling, soft-selling, or just hoping to be “good enough” in a way […]

Constructing the Core: 4 Critical Components to Market a Local Business Online

On September 10, 2011, in Local Search, Marketing, WordPress, by Danny Flood

Many designers that you might hire don’t really understand marketing and design’s role in a marketing campaign, preferring to showcase their WordPress design abilities rather than using it for their client’s sake. And many search engine professionals lack the experience to really comprehend it at a deep level. And most marketing agencies will mark up […]

The Secret to Creating Unbelievably Devastating Advertising Campaigns

On September 9, 2011, in Marketing, by Danny Flood

Good Afternoon, Savvy Entrepreneur, Hope that you’ve been enjoying the short week and took some time off for Labor Day. Today I want to talk with you a little bit about marketing strategy. Marketing strategy is SO important, because most marketers rush to employ marketing tactics, without first creating their strategy. As a result, they end up […]

The Magic of Direct Response Marketing

On September 4, 2011, in Marketing, by LavaLink

These days, it’s little secret that direct response marketing is one of the most important and powerful ways for small businesses to grow. Every time a business asks their clients to “like” a Facebook page, join a newsletter, or “follow” them on Twitter is prompting their customers to respond. In terms of web design, various […]

For Your Eyes Only: The Truth About Content

On August 28, 2011, in Marketing, by LavaLink

“Content is King!” wrote Bill Gates back in 1996, an entire millennium ago. Why is content so important? Well, if you’re a business owner or a sole proprietor, one of the best ways to advance yourself in your career, without having huge amounts of capital and seven hundred employees, is to turn your knowledge into […]

Training Your Mind to Write Effective Copy

On August 27, 2011, in Marketing, by LavaLink

Writing good copy can so challenging. For one thing, it’s so subjective. You have to choose your words carefully. Your copy has to be riveting, engaging, and interesting enough to keep the reader’s attention, but you must accomplish this while at the same time not turning off your reader or sounding too hypey. Mark Twain […]

How to Create High-Quality Content Fast!

On August 19, 2011, in Marketing, by LavaLink

The first step we’ll need to perform if we want to get anywhere on the internet is to create unique, original content. Most folks go blank at the idea of creating content and have no idea what constitutes great content. So here’s what to do (if you need help in this area): Identify your best […]

How to institute an effective marketing campaign

On August 17, 2011, in Marketing, by LavaLink

Even if you are a latecomer to the business side of the internet, one thing that is becoming more and more accepted is that online marketing, as the cornerstone of any marketing campaign, is one of the most important things that one can do to keep one’s business competitive in today’s marketplace. Without an online […]

How to Market Through Content Creation

On August 16, 2011, in Marketing, by LavaLink

These days, an online business is one of the best ways of making money, and as a result of the change in how information and entertainment is consumed, online marketing process have also become very important. This is because the only way to make sure that your product is found by the people who may […]

2011 Excellence Award for WordPress Design.

2011 Platinum Award for Excellence
in Advertising and Visual Communication
Presented by MS-USA