Constructing the Core: 4 Critical Components to Market a Local Business Online

On September 10, 2011, in Local Search, Marketing, WordPress, by Danny Flood
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Many designers that you might hire don’t really understand marketing and design’s role in a marketing campaign, preferring to showcase their WordPress design abilities rather than using it for their client’s sake. And many search engine professionals lack the experience to really comprehend it at a deep level. And most marketing agencies will mark up […]

The Secret to Creating Unbelievably Devastating Advertising Campaigns

On September 9, 2011, in Marketing, by Danny Flood
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Good Afternoon, Savvy Entrepreneur, Hope that you’ve been enjoying the short week and took some time off for Labor Day. Today I want to talk with you a little bit about marketing strategy. Marketing strategy is SO important, because most marketers rush to employ marketing tactics, without first creating their strategy. As a result, they end up […]

7 Simple Steps to Adding Custom Fonts to Your WordPress Website

On August 29, 2011, in WordPress, by Danny Flood
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Watch the WordPress font replacement Video tutorial above. Cufon text is an alternative to web-safe fonts that converts font paths into a vector form, making your typography viewable across different browsers and different computers, even if the viewer doesn’t have the font installed to their desktop. It’s also more search friendly than using images, which […]

How to Optimize your Google Maps & Directories Listings (part 2)

On August 24, 2011, in Local Search, by Danny Flood
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Note: This post is part two of a series. To read part one, please click here. Step 2: Visit Get Listed.org and claim your listings. (www.getlisted.org) Claiming your listing gives you control over how the search engines index you and prevents spammers from hijacking it. It may also improve your search engine rankings and bring […]

How to Optimize your Google Maps & Directories Listings (part 1)

On August 23, 2011, in Local Search, by Danny Flood
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Google Maps optimization is a cost-effective way to put your business ahead of the pack in local search. If youʼre a small business owner, looking to gain an edge online so that you can dominate your local market by driving eager, qualified prospects to your website and convert them into customers for your business… then […]

Freelance Survival: How to Determine your Target Hourly Rate

On August 22, 2011, in Business Advice, by Danny Flood
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Determine what your time is worth. The world of being a freelance professional or consultant can be fraught with danger since so much of it seems uncharted to a first-time freelancer. The normal institutions one adheres to while working in an organization are no longer readily available. So we must ourselves create some guidelines and […]

7 Ways to Improve your Website’s Design

On August 11, 2011, in WordPress, by Danny Flood
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If you like this article and find it useful, please “Like” or retweet it! First off, design is about enhancing whatever it is you are trying to do, and making it better. Design is never the target, it’s the arrow. Your purpose when designing is not to win awards, but to sell your client’s product. […]

Why WordPress is More Powerful for Businesses

On June 20, 2011, in WordPress, by Danny Flood
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Why does your business need WordPress? I just finished reading the book “Inbound Marketing” by Brian Halligan and Dharmesh Shah of Hubspot.Com and found it to be a good, informative read. Learned a couple of new points here and there that will no doubt be valuable for future internet marketing campaigns. Much of it was […]