Nowadays, having a strong online presence is essential for businesses to thrive. This is particularly true for the wine industry, with brands competing with other wineries, eCommerce retailers and online marketplaces for both attention and sales.
The challenge for wineries, particularly smaller and newer ones, is to cut through the noise and reach potential customers increasingly making wine purchases online. For expert assistance with attracting qualified leads and turning them into paying customers, turn to Thrive Internet Marketing Agency.
We understand the unique hurdles wineries must overcome to be noticed in a saturated online market. Our pay-per-click (PPC) services help wineries stand out, attract customers and grow their brand. Our team of winery PPC experts is equipped with the tools and strategies needed to propel your business to the forefront of your target audience’s minds.
Proven Winery PPC Results
ECOMMERCE BUSINESS
+449%
Search Campaigns
+138%
Click-Through Rate
Thrive conducted a PPC audit for an eCommerce business that sells high-end juicers. We quickly addressed issues by creating negative keyword lists, pausing duplicate keywords, optimizing ad copy and correcting conversion tracking. Additionally, we enhanced click-through rates and keyword quality scores while refining the “Shopping” campaigns to reduce wasted spend through strategic use of negative keywords. The result was a doubling of PPC sales year-over-year and a 400% reduction in ad spend. Our efforts led to an 81% increase in transactions, an 87.4% rise in revenue and a 101% improvement in click-through rates year-over-year.
ORGANIC PLANT SELLER
+39%
Transactions (Year-over-year)
+41%
Online Revenue
Before partnering with Thrive, the client struggled with a negative return on ad spend (ROAS) and frequent abandoned checkouts. We implemented a full-funnel strategy, continuously testing and refreshing ad formats, including catalog and instant experience ads, which significantly improved ROI and overall performance. By March, the client experienced a notable boost in sales and achieved a ROAS of 2.52. We then scaled the budget to optimize for conversions, driving down the cost per acquisition (CPA) while increasing conversions. After six months, Thrive delivered a 955% increase in purchase value.
SNEAKER BOUTIQUE
+820%
Total Traffic
+$137K
Purchase Conversion Value
A Florida-based sneakers and apparel store approached Thrive for help with boosting qualified traffic, inbound leads and sales across all channels. We implemented a three-pronged strategy focused on SEO, PPC and paid social media advertising. Our paid strategies delivered impressive outcomes, generating approximately $137K in purchase conversion value and $642K in adds-to-cart value. Before working with Thrive, the client had only 17 website purchases, but after launching new campaigns, the store experienced exponential growth of over a thousand purchases.
The wine trade has undergone many changes over the past several years. For one, the rise of online wine retailers has disrupted traditional distribution channels and given consumers greater access to a wider variety of wines from around the world.
Needless to say, traditional marketing methods that worked for wineries in the past are no longer enough to capture the attention of today’s consumers. As more people turn to the Internet to discover new wines and learn about the latest offerings, wineries must adapt to this shift by leveraging digital marketing strategies that deliver immediate results.
Winery PPC services offer a direct and measurable way to reach your target audience, allowing you to connect with potential customers right when they’re searching for products like yours. Unlike SEO, which can take time to build momentum, PPC campaigns can start generating traffic and leads almost immediately. This makes PPC an invaluable tool for wineries looking to make an impact quickly as they wait for their SEO strategies to gain traction.
At Thrive, we understand that every winery is different, and we tailor our PPC strategies to meet the specific needs of your business. Whether you’re a boutique winery trying to establish your brand or a well-known name looking to expand your reach, our winery PPC experts will develop a strategy aligned with your goals.
Winery PPC Services
Solutions Tailored to the Needs of Your Business
At Thrive, our winery PPC services are designed to help you achieve tangible results by connecting your brand with the right audience at the right time. Our approach is comprehensive, covering every aspect of winery PPC management to ensure your campaigns are not only effective but also efficient.
KEYWORD RESEARCH & STRATEGY
Understanding the specific terms and phrases your potential customers use is the cornerstone of any successful winery PPC campaign. Our team of winery PPC experts performs extensive research to identify the most relevant and cost-effective keywords for your winery. This ensures your ads are seen by those most likely to convert, maximizing your return on investment (ROI).
LANDING PAGE CONVERSION
Driving traffic to your website is only half the battle. Our experts optimize your landing pages to ensure visitors take the desired action, whether buying a bottle, downloading your app or scheduling a tasting at your winery company. We design and refine landing pages that are not only visually appealing but also strategically structured to convert clicks into customers.
PAY-PER-CLICK MANAGEMENT
Effective PPC management requires ongoing attention and adjustment. Our winery PPC agency continuously monitors your campaigns, making data-driven decisions to optimize performance. We manage everything from bid adjustments to ad placements, which helps ensure your winery gets the best possible exposure.
PAID ADVERTISING
Whether you want to increase brand awareness or drive immediate sales, our paid winery advertising strategies are tailored to your goals. We create compelling ad copy and design that captures attention and encourages action, helping your winery company stand out in a competitive market.
ADS SPLIT TESTING
Testing different versions of your ads is crucial to understanding what resonates best with your audience. Our winery PPC agency conducts A/B split testing to compare headlines, copy, images and calls to action to optimize your campaigns for the best possible performance and results.
ECOMMERCE PPC
For wineries with online stores, eCommerce PPC is a powerful way to drive sales. We specialize in creating and managing PPC campaigns targeting online shoppers, guiding them from search to purchase with seamless, compelling ads highlighting your best winery products and services and what makes your brand unique.
SOCIAL MEDIA ADVERTISING
Social media offers countless opportunities to engage with your audience in a more personal way. Our social media winery advertising services include creating targeted campaigns on popular platforms like Facebook, Instagram, X (previously Twitter) and LinkedIn, where we can reach wine enthusiasts and potential customers likely to be interested in your winery services and products.
GOOGLE/BING ADS MANAGEMENT
Search engine winery advertising is one of the most effective ways to reach customers who are actively searching for winery services and products. Our winery PPC experts manage your Google and Bing ads, ensuring they appear at the top of search results for relevant queries. This helps drive more qualified traffic and more sales to your winery company.
NEXTDOOR ADVERTISING
Marketing your business to potential customers in your community is a simple yet effective way to boost your online visibility and increase your conversions. We manage Nextdoor winery advertising campaigns that connect your winery with residents, promoting events, special offers and more to a targeted audience.
Why Choose Thrive As Your
Winery PPC Agency
Partner With a Leader in Digital Marketing
Choosing the right winery PPC company can make all the difference in your digital marketing success. Thrive stands out as a trusted partner, offering a combination of industry expertise, innovative winery PPC strategies and a commitment to your success. Here’s what sets us apart:
